Southern Boys Concepts

Multi-Restaurant Branding & E-commerce

About the Project

The customer wanted a comprehensive design across different restaurants that reflected a modern, upbeat style.

Project Details

Client: Southern Boys Concepts

Circa: 2013

Project Description

The Southern Boys (John and Tom Knorr) asked Matice to create a style and set of websites for their restaurants including SoBo’s, Specific Gravity, The Red Roost, Boonies and a corporate site for Southern Boys. 

We designed a custom template and tweaked the look and color scheme for each individual restaurant.  We implemented the design in a Content Management System (CMS) and added modules to track and show events.  Finally, we trained all of the restaurant managers on how to update their website with current information.

Later we were asked to build a single website for the new EVO Brewery as well as the Public House with the goal of creating something different from the other sites.  We incorporated a lot of high res photography of the restaurant and brewery to create a stunning website. 

In 2014, they wanted to expand into online Crab Cake sales and we designed and developed which is based on the Magento e-commerce platform.  We also promoted the site launch with social media and google advertising.

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